Sexualization of women.

What is Sexualization? For me it simply means objectifying a human being. Well the topic that I'm dealing is on the Sexualization of women. Just walk on the road, and look at the advertisement posters around and to your surprise you will find that the girls or women are majority on the posters. As a kid, when I watched television or when I brought a soap from the shop or when I travelled by bus and saw the many posters by the road side never made sense to me as to why girls and women are in a majority on many of the sold items or on the posters. For example, on the product of Lux soap there’s always girl on it. It made me think that the Lux soap was only for the females, but that’s not the case I realized that even men do use this soap. This set the ball rolling, soap can be used by anyone but it’s the girl that made the difference. Girls and women are looked down in the society of India if they are seen by male friends. Another example, the advertisement of Axe deodorant, the boy sprays the deodorant on himself and suddenly all girls come running towards him. Our society on such behavior will call these girls as sluts or whores or bitches. Another example, the advertisement of Lux where Katrina Kaif is bating in the tub and then she moves for a party and one fully suited guy follows her as if he is seduced by the fragrance of the soap again this behavior is seen as bad in the society. Whatever it is it ends up pushing the girl to the wall. Another thing that I've realized is you see a girl on a magazine or on a poster fully naked, semi-naked or in style all eyes will go on her. Boys might say ‘Kya mal hai.’ Ladies might say with their ego hurt or some conservative Indians might say ‘see look at that how scantily she’s dressed’ and many other comments too will be passed. Do girls really earn up their dignity by shooting up for an advertisement, or appearing on the front cover of a magazine? I really don't know the answer. But I think all depends on the society how they look at it and pass comments. Another example, the Chromosome underwear for gents, on the top of the box is a boy and a girl where the girl has nothing connected to the underwear but still she’s there. The girls while portrayed in some advertisement, products, etc., sometimes seems to be very seductive, maybe it’s the director of the advertisement or the product who tells them to act in such a manner. This speaks really bad about females, it seems like they are in this world as seductive objects. The clothes worn by girls or women for the cover page of a magazine or for an advertisement doesn’t seem to be respectable, they are mostly showing off their cleavages, some sitting in a seductive posture and some barely covering their essentials. The understanding is now slowly changing some are accepting these things where as some don't. Sexualization leads to Sexualization. Today’s girls look at the actresses in the movies or advertisements and they too want to want to dress, put up make-up, etc. In fact now even the small girls who have not even hit their puberty have stated to appear on the cover page of magazines that too with short clothes and even semi-naked. Sexualization has not stopped because of our society itself. It’s the same society that says that Sexualization is wrong and yet they continue it with their actions by acting the same as the actresses do in movies and advertisements. In objectifying of the women it’s not how much beautiful the girl is looking rather how much of her skin is she showing. Now people are not interested how much skin one shows but they are more interested in whats that is hidden behind the covers. In porn videos the women or the girl is objectified. In many porn videos the man’s face is censored but not of the girl. This is a very big injustice done to the females in this world. By this I don't mean only women’s or girls are objectified but even males are. Sexualization leads to fanaticizing. So if objectification of women is stopped, it will in turn show its decrease in the crimes committed against the women's.